Mayu Urata

Associate Professor, Graduate School of Informatics, Nagoya University *Profile is at the time of the award.

2025Inamori Research GrantsBiology & Life sciences(hagukumu)

Research topics
Overtourism indicators based on the collection of subjective information from local residents and tourists in the World Heritage Site Shirakawa-go
Keyword
Summary
This study aims to develop an "overtourism index" by constructing a system that collects residents' and tourists' perceptions of the number of visitors in Shirakawa-go, a UNESCO World Heritage site. The system allows residents and tourists to register their subjective perceptions of overtourism via smartphones over a certain period. By comparing this data with the estimated number of tourists and parked vehicles collected in the village, we will develop an index that aligns with the perceptions of residents and tourists, identifying the threshold at which the number of visitors exceeds capacity.

Comment

As the need for sustainable development of tourist destinations grows, the issue of overtourism is becoming increasingly severe worldwide. This study aims to integrate subjective perceptions of residents and tourists with quantitative data, such as visitor numbers and parking availability, to develop a new indicator.
By building a data collection system utilizing LINE and creating indicators that reflect local conditions, we seek to visualize the acceptable tourist capacity in Shirakawa-go and facilitate concrete policy discussions.
This research will strengthen collaboration with Shirakawa Village and local residents, improving the accuracy of the indicators through empirical experiments. To contribute to the sustainable future of tourist destinations, we will promote practical research with a focus on social implementation.