Zhu, Yi

Faculty of Business Sciences, University of TsukubaAssistant Professor*Profile is at the time of the award.

2019Inamori Research GrantsHumanities & Sociology

Research topics
Comparison of omotenashi culture between Japan and China: Employees’ hospitality and their practices in cross-cultural business
Keyword
Summary
This research is a cross-cultural analysis of corporate customer service (omotenashi) policy and employee practices in Japanese and Chinese companies. I am particularly interested in cultural aspects of management as well as human being's emotion and empathy.

Message from recipient

It is my great honor to be recipient of Inamori Foundation Research Grant. Besides answering my research questions, I hope my research could contribute to the development of our society and our happiness.

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Humanities & Sociology